Final week Chanel opened the doorways of Le Grand Numéro de Chanel, a one-month-only pop-up immersive exhibit in Paris celebrating the 100 years of Chanel fragrances. Because the model helps with a 40 million Euro renovation of their typical occasions dwelling, the Palais Royale, Chanel erected a brief venue simply north of the Eiffel Tower to showcase the perfumes and their histories in a carnival-themed interactive expertise harkening again to 1920’s Paris.
“Chanel perfumery has an existential intention,” defined Thomas du Pré de Saint Maur, Chanel’s Head of International Artistic Sources for Perfume & Magnificence, Nice Jewellery & Watches. “Le Grand Numéro de Chanel is an emotional journey, a possibility to find each side of perfume and the function it performs.”
Angèle.Courtesy of Chanel.
Keira Knightley.Courtesy of Chanel.
The exhibition highlights No. 5, Bleu, Les Exclusifs, Mademoiselle Coco, and others in an odyssey of stylish and social-media pleasant salons. Dancers, bandleaders, a on line casino, a perfume bar, Nicole Kidman’s robe from her No. 5 business, and even Andy Warhol’s portraits of Gabrielle Chanel are on show all through the journey.
Ella Balinska.Courtesy of Chanel.
Sadie Sink.Courtesy of Chanel.
“Likelihood is a basic a part of perfume design, it doesn’t matter what preconceived concepts one could have of sure uncooked supplies and compositions,” stated Chanel’s nostril, Olivier Polge. “It’s not purely mental work, the sensual, natural element and one’s lived experiences are essential.”
To rejoice the opening, associates of the home had been invited to an unique night preview. Marion Cotillard, Keira Knightley, Sadie Sink, Angéle, Ella Balinska, and Search engine marketing-Jun Park, had been amongst most of the fashionable onlookers who celebrated at dinner afterward. “The exhibition is visually wealthy, it’s magnificent!” Cotillard remarked.
Website positioning-JUN PARK.Courtesy of Chanel.
GIVEON.By Jane Espiritu for Métier Artistic.
Giveon made his personal perfume, whereas Camila Morrone — who together with mom, Lucila Solá — introduced their Argentinian pleasure to the occasion, taking within the exhibit dutifully however proudly following together with the semi-final World Cup recreation on their iPhones. Fortunately, Argentina received.
The after-party introduced company to the Cabaret Room at Paris’s new Soho Home, the place the military of tweed-clad VIP’s danced late into the night time.
The exhibit is now open to the general public and closes store on January ninth. With all this effort, can different cities look ahead to the dazzling exhibit? One hopes, however no official confirmations from Chanel simply but.
