The star of Minority Report would possibly know a factor or two in regards to the risks of synthetic intelligence. In response to The Hollywood Reporter, Tom Cruise Zoomed into SAG-AFTRA negotiations about AI in June within the hopes of getting the Alliance of Movement Image and Tv Producers (AMPTP) to grasp the union’s considerations with the way forward for AI in Hollywood.
Cruise and the actors’ union pushed for brand new pointers round using generative AI in movie and tv, reportedly targeted on ensuring that performers are correctly compensated if their likeness is utilized by the expertise, and that these likenesses can’t be used with out correct consent. Any actor can request to hitch a SAG-AFTRA negotiation, and is permitted to hitch primarily based on the guild’s discretion; per THR, thus far Cruise has been the one mega-watt star to hitch the negotiations.
Getting the AMPTP to listen to out considerations concerning AI wasn’t the Mission Unattainable star’s solely mission. Together with using AI, SAG-AFTRA had a handful of considerations and proposals concerning stunt professionals, together with stunt coordinators and stunt performers. Cruise, who fairly famously does his personal stunts, reportedly joined SAG-AFTRA for these talks as properly.
Alas, Cruise’s mere presence was not sufficient to steer the AMPTP, resulting in a SAG-AFTRA strike. The strike, which started on July 14th, has led to an industry-wide manufacturing shutdown that has affected tasks together with Cruise’s forthcoming Mission: Unattainable 8. So long as the strike continues, there’s additionally a moratorium on actors doing promotion or publicity for movie and TV tasks, per SAG-AFTRA’s strike guidelines. Cruise’s newest movie, Mission: Unattainable—Useless Reckoning, hit theaters on July twelfth, the evening the actors’ contracts with the studios and streamers expired.
On the negotiations in June, Cruise reportedly additionally requested SAG-AFTRA to think about permitting actors to advertise their movie and tv tasks throughout the strike, given the tenuous state of the movie show {industry} post-pandemic. A supply near Cruise instructed Deadline that the PR marketing campaign for that Useless Reckoning had wrapped, and that his request was not particularly tied to that movie however moderately in regards to the energy actor’s have in influencing field workplace outcomes, normally. One other supply instructed THR Cruise’s request made the union “uncomfortable.” To date, Cruise’s Mission: Unattainable—Useless Reckoning has grossed $235 million on the field workplace.
The SAG-AFTRA negotiations wouldn’t be the primary time Cruise has tried to save lots of Hollywood. Final summer time, Cruise fought to maintain his movie Prime Gun: Maverick in theaters amid stress from the studio to make the sequel accessible on streaming, and the gamble paid off. Prime Gun: Maverick grossed 1.4 billion worldwide and was nominated for six Oscars, together with finest image. Many credited the movie for saving the summer time field workplace—Stephen Spielberg thanked Cruise for “saving Hollywood’s ass”—because it tried to return to its post-pandemic heights.
