He is gone from peaches to apples.
Apple, that li’l tech firm you could have heard about, has had its share of memorable promoting campaigns. There was Sir Ridley Scott’s revolutionary clip 1984, the Y2K-riffing HAL 9000 advert, the Laurel and Hardy-esque “Get a Mac” blitz that includes Justin Lengthy and John Hodgman, and the “Suppose Completely different” marketing campaign, which modified lots of historical past’s greats into ambassadors of their merchandise, together with, weirdly, the notably tech-averse Mahatma Gandhi. (Salman Rushdie had some attention-grabbing issues to say about that.) With this a lot competitors, the corporate’s latest business could not find yourself of their all-time prime ten, however that doesn’t imply it isn’t extraordinarily amusing.
Timothée Chalamet, the 27-year-old Manhattan-bred Franco-American Good Jewish Boy dreamboat with an Oscar nomination, has teamed up with Apple, particularly Apple TV+, for an advert geared to please his followers and movie buffs.
With a premise following within the footsteps of an analogous gag from final 12 months with Jon Hamm, it begins as one thing of an homage to the Nicole Kidman AMC advertisements, with Chalamet wide-eyed in a theater watching final 12 months’s greatest image winner, Apple’s CODA. (Earlier than you say something, sure, CODA, the first-ever film to reside on a streaming platform, did certainly get a theatrical victory lap run after its win.) Impressed by the film, Chalamet remarks that he was in two of the Oscar-nominated motion pictures from final 12 months. (That might be Dune and Don’t Look Up.)
We lower to the again of a limo, surrounded by Chalamania, during which he’s ignoring his followers to scroll via Apple TV+’s choices. “Jennifer Lawrence,” he mumbles, referencing Causeway. “Selena Gomez,” he says, noting her documentary My Thoughts & Me. He tilts down his pad (revealing an open shirt and gold chain, maybe a wink to his Venice Movie Competition apparel from final fall) and wonders, “why don’t I’ve a documentary?”
These gags proceed, referencing reveals like Ted Lasso and Severance, with the younger actor in more and more elegant areas (like a Moroccan-looking indoor bathing room, taking calls from Jason Momoa), his thoughts solely on one factor: when, when, oh when will he get the decision to look in an Apple TV+ undertaking?
The ultimate blow comes when he sees a reminder for Killers of the Flower Moon, the forthcoming movie from Martin Scorsese starring Leonardo DiCaprio and Robert DeNiro. He then flops into mattress saying, “hey, Apple … name me?”
Be mindful one key factor: after Hamm’s bit final 12 months, he’s now anticipated to look on the following season of The Morning Present. One suspects Timmy’s name from Apple has already been made. The title of the spot and its central picture are additionally clear references to his 2017 movie Name Me By Your Identify.
