It’s becoming that Sydney Sweeney is stationed someplace vacation-worthy. In season one in all The White Lotus, her character Olivia—Gen Z angel of disdain—endures a Hawaiian household journey by thumbing by Nietzsche and Lacan. Recently, the actor’s location is equally cinematic, albeit with much less ennui. “I’m in Rome. Rome, Italy,” the Idaho native says on a latest video name, as if dispelling any confusion concerning the same-named cities in Alabama or Iowa or New York. There’s a rap on her resort room door. Housekeeping has arrived, which sends Sweeney into gracious-guest mode. “Are you able to come again later, please?” she says, pivoting again to me with a brilliant apology. A deadpan voice off-screen points her destiny: “No turndown service tonight, Sydney.”
I joke that I half-expected her to trot out some Italian, given the topic of the afternoon’s dialog. As we speak, the 25-year-old joins Giorgio Armani because the face of its newest perfume, My Manner Parfum, placing her within the firm of such fellow ambassadors Cate Blanchett, Tessa Thompson, and Adria Arjona. “I’ve solely been right here for 3 days now, so I haven’t picked it up but. However that’s my objective,” Sweeney says of her language research. “I’ve downloaded Duolingo!”
The Armani announcement comes on the heels of a momentous 12 months for the actor, whose efficiency in Euphoria—enjoying the decided, shatteringly weak Cassie Howard—earned her one in all two Emmy nominations in 2022. (Her work in The White Lotus additionally bought a nod.) If the Nirvana era appeared to know what teen spirit smelled like, what does Sweeney make of it? “I don’t actually suppose that scent correlates with age,” she muses, shrugging off the concept demographics form a fragrance—right here, a Carlos Benaïm creation that blends iris pallida (powdery, with depth), Indian tuberous (brilliant and enveloping), Calabrian bergamot oil (for zing), and vanilla (from a sustainable operation in Madagascar). As a substitute, she says, perfume is rooted within the “emotions it evokes and the recollections that it could convey to you or to others.”
Within the case of My Manner, which took Sweeney for the primary time to Morocco, the marketing campaign shoot delivered on the fragrance’s tagline: I’m what I stay. “I really like touring—it’s one in all my favourite issues in the entire broad world,” the actor says, her side-parted waves reflecting a buoyancy in her real-life demeanor. “The wanderlust and pleasure that you just see in my face was really what I used to be experiencing within the second.” Much less a Sinatra reference, the identify My Manner for her speaks to independence. “It means willpower and curiosity and journey,” says Sweeney, whose offbeat hobbies embrace restoring a cherry-red classic Bronco. “It means being your self and never letting anybody get in your path.”
That spirit of self-direction carries over to Sweeney’s present stint in Italy, the place she is filming Immaculate, a psychological horror set at a countryside convent. She performs a religious lady headed for an unsettling flip of occasions; off-camera, Sweeney is a co-producer. Subsequent up: a return to set for Euphoria’s anticipated third season, which can ship the actor again into Cassie mode, luminous and fragile. The character’s obsessive magnificence routine was a collective flashpoint final season. “Numerous the instruments that have been used for her 4 a.m. routine have been instruments that I introduced from dwelling,” Sweeney recounts, singling out the ice curler she took to Rome (useful for depuffing en path to the make-up trailer) and a “floppy” LED masks that has a meditative profit alongside its purported youth-preserving one. “I discover that I can’t see my telephone due to the sunshine, so I’m simply form of taking a second for myself.”
Whereas Sweeney professes to be much less intense with self-care, she and Cassie do see eye to eye on Armani’s Luminous Silk basis. “I make all my characters use it as a result of it’s one of the best—however I additionally suppose that she would select it herself,” the actor says, imagining her alter-ego in Neo Nude blush and a pink shade of Lip Energy. Perfume is one other matter. “Cassie positively wears fragrance for others. She is going to placed on no matter she thinks the man she’s in love with on the time needs her to scent like,” Sweeney says. In a manner, that performs out in a tear-strewn scene from season 2 as an overdose of rose—items from her clandestine lover. “I liked it as a result of I really like floral [scents],” says Sweeney, remembering a present of wind on set that magnified the heady impact. “It was actually a fantastic, surreal second.”
