I have been protecting the theme park/amusement park business for years, however there has hardly ever been a day fairly as huge as this one. Whereas the business is all the time altering with new rides being launched on a regular basis, it is uncommon that the business adjustments in such a serious method because it simply did. As I write this two of the most important amusement park corporations are saying that they’ve agreed to turn out to be one huge entity as Six Flags and Cedar Truthful are merging.
In what’s being touted as a “merger of equals” Cedar Truthful and Six Flags are every making up nearly precisely half of a brand new firm that may exist beneath the Six Flags identify. Which means Cedar Truthful, the corporate that at the moment owns iconic parks like Cedar Level and Knott’s Berry Farm, will stop to exist, although there is no expectation that the parks themselves will change drastically.
This can be a huge deal for a lot of causes. The scale of the brand new Six Flags is apparent, because the one firm now runs greater than 50 places between amusement parks, water parks, and resorts. Finally, it reduces competitors in a giant method as there’s one much less firm on the market making an attempt to draw company. One has to marvel how the handful of parks that aren’t now a part of the 4 main gamers within the business with Disney, Common, and SeaWorld, making up the remaining, will be capable of compete.
However these company doubtlessly have rather a lot to sit up for. Six Flags has a major licensing cope with Warner Bros. which has allowed them to make use of DC Comics and Loony Tunes characters of their parks, whereas Cedar Truthful owns the Peanuts license. It was particularly revealed through the convention name that this deal will enable the IP to cross to the opposite parks. We may see particular sights from sure parks, full with their names, get constructed on the former competitions places.
The massive query at hand is, will considered one of these two corporations turn out to be dominant with regards to their strategy? Whereas each Cedar Truthful and Six Flags are what I’d name amusement parks, not theme parks, Cedar Truthful parks are likely to have a stronger concentrate on themes and storytelling with their sights than Six Flags. Might we see extra “storytelling” constructed into Six Flags parks, or may we see much less of it in Cedar Truthful parks going ahead?
Extra to return…
