The brand new We Purchase Any Automobile advert minus Phillip Schofield after he was dumped from the profitable marketing campaign has been launched.
It was confirmed in September that This Morning presenter Phillip’s contract with the model was allowed to lapse amid the fallout from widespread claims that he and his co-host Holly Willoughby jumped the 14-hour queue to see the Queen mendacity in state following her dying.
This week, a brand new advert that includes TikTok creator Mufasa, actual title Jeff Obeng, was was launched, with the social media star displaying off the dance strikes which made him right into a viral sensation with 928,000 followers, with Phillip not that includes in any respect.
All change: The brand new We Purchase Any Automobile advert minus Phillip Schofield after he was dumped from the profitable marketing campaign has been launched
Within the promo, Mufasa is seen wearing the identical brightly colored shirt and purple shorts he sported in his authentic viral TikTok video.
The clip opens with him sitting within the driver’s seat of a car, with an unidentified passenger saying: ‘Mufasa, you realize you bought the automobile, proper?’
The passenger then breaks right into a tune, singing: ‘Simply bought my automobile to We Purchase Any Automobile,’ to Mufasa’s 2019 adaptation of MK’s remix of the Nightcrawlers’ 1992 hit Push The Feeling On.
Gone: It was confirmed in September that the This Morning star’s contract with the model was allowed to lapse after 5 years because the face of the corporate in a reported £1million deal
Mufasa then jumps out of the automobile and dances in view of the passenger, in a second harking back to his authentic video.
A supply beforehand instructed The Solar of Mufasa changing Phillip within the adverts: ‘Mufasa is simply what the model must inject some vitality into the adverts after the backlash following ‘queue-gate’.
‘The hope is {that a} TikTok star may also enchantment to a youthful viewers.’
New star: This week, a brand new advert that includes TikTok creator Mufasa, actual title Jeff Obeng, was was launched
Born to carry out: Social media star Mufasa is seen displaying off the dance strikes which made him right into a viral sensation with 928,000 followers within the advert, with Phillip not that includes in any respect
Mufasa shot to fame together with his TikTok co-star Hypeman, actual title C.T. Moody, following the 2019 launch of their adaptation of MK’s remix of the Nightcrawlers’ 1992 hit Push The Feeling On.
The video, which noticed Mufasa leaping out of his automobile to bounce alongside it, went viral in 2020 on the peak of the worldwide pandemic and sparked an enormous following with the likes of Kanye West and Katy Perry copying the viral dance.
Ghana-born Mufasa, who now lives in Virgina within the US, instructed Metro.co.uk final 12 months that he had no concept the video would turn into such a sensation.
Eye-catching: Within the promo, Mufasa is seen wearing the identical brightly colored shirt and purple shorts he sported in his authentic viral TikTok video
Busting some strikes: Mufasa jumps out of the automobile and dances in view of the passenger, in a second harking back to the controversial viral Kiki Problem
‘It occurred in 2019 and we had been doing movies similar to that,’ he defined.
‘After we received to the situation we did not have something deliberate. I did not have any dancing deliberate and he did not have the slogan deliberate.
‘We solely did two or three takes after which we had been simply going to choose the very best one. We simply thought it might be a video we had completed, a few laughs, however the response now we have received is mindblowing.’
Hit: Mufasa shot to fame with TikTok co-star Hypeman, actual title C.T. Moody, following the 2019 launch of their adaptation of MK’s remix of Nightcrawlers’ 1992 hit Push The Feeling On
Success: Mufasa has beforehand collaborated with main manufacturers equivalent to FootLocker and ASOS
He first danced alongside a automobile to Cardi B’s ‘Drip’, and the artist posted the video to her personal Instagram however its his 2019 video which has seen him land bathroom cash offers and his large following.
His now iconic ‘Obang’ dance transfer has been seen on the Tremendous Bowl area and copied by 1000’s.
Mufasa has beforehand collaborated with main manufacturers equivalent to FootLocker and ASOS.
Phillip has appeared in numerous tongue-in-cheek adverts for We Purchase Any Automobile since placing a cope with the corporate in 2017.
Nevertheless, We Purchase Any Automobile, which purchases second hand automobiles for money, was amongst a number of model’s teased within the wake of the ‘queue-gate’ scandal, with memes altering their branding to We Bounce Any Queue shared extensively on social media.
Holly and Phil had been the topic of on-line abuse within the wake of the claims and a petition to have the duo fired from their profitable presenting roles was circulated on-line.
In September, a supply instructed The Solar: ‘Subsequent week they’re [We Buy Any Car] capturing a brand new marketing campaign and he is [Schofield] not concerned in it.’
‘There’s clearly a sense throughout the firm that he is simply not the precise match for the longer term and his contract shall be allowed to run out.
‘It has been a really profitable partnership but it surely’s time for a change.’
A spokesperson for webuyanycar instructed MailOnline: ‘Webuyanycar and Phillip Schofield agreed earlier this 12 months that the webuyanycar/Phillip Schofield marketing campaign would come to an finish in 2022, having labored collectively for over 5 years.
‘The choice was made previous to any latest tales relating to Phillip.’
MailOnline contacted a consultant for Schofield for remark.
Viral star: Ghana-born Mufasa, who now lives in Virgina within the US instructed Metro.co.uk final 12 months that he had no concept the video would turn into such a sensation (pictured within the authentic video)
On-line star: ‘After we received to the situation we did not have something deliberate. I did not have any dancing deliberate and he did not have the slogan deliberate,’ he defined
Queue-gate: Phil and his This Morning co-star Holly Willoughby have been battling an enormous backlash for apparently skipping the road into Westminster Corridor to pay respects to Her Majesty
