• contact@blosguns.com
  • 680 E 47th St, California(CA), 90011

‘I am a diamond knowledgeable and that is what you must REALLY spend on an engagement ring’

It is lengthy been stated you have to be seeking to spend three months wage on an engagement ring for a associate. 

However an knowledgeable has now revealed whether or not it is actually price forking out 1000’s on the bling.

Laurie Wickwire, who’s from California however resides in London, admitted that the wage technique on an engagement ring is ‘all advertising and marketing’.

Right here she tells all the things it’s worthwhile to find out about proposing this festive season – from how a lot to spend on the ring, to the easiest way to search out the proper diamond.  

Laurie Wickwire, who is from California but is living in London, admitted that spending three months salary on an engagement ring is 'all marketing'

Laurie Wickwire, who’s from California however resides in London, admitted that spending three months wage on an engagement ring is ‘all advertising and marketing’

Do I really want to spend three months wage on the ring? 

Laurie defined that the proper engagement ring would not must have an enormous price ticket.

She stated the expertise is all about private choice. 

Laurie revealed: ‘As a non-public shopper jeweller I’ve by no means subscribed to the mantra ‘spend three months wage on the engagement ring.’

‘What if the ring you’re keen on is nicely beneath this trade mandated finances? Would you by no means be given the chance to view the decrease priced ring, as the worth didn’t equate to ‘three month’s wage?’

Laurie explained that the perfect engagement ring doesn't have to have a big price tag (pictured)

Laurie defined that the proper engagement ring would not must have an enormous price ticket (pictured)  

‘I favor to take heed to what the shopper envisions, after which work with that information to greatest meet their dream. 

‘As diamonds will not be commodities, nor are diamonds fungible- there are lots of choices the place I can steer my shopper, as a way to obtain their dream ring.’

So, the place does the entire hearsay come from within the first place? 

The intelligent marketing campaign was truly created by a world company that specialize in diamond mining, diamond exploitation, diamond retail and buying and selling, De Beers Group.

As a way to create new markets for the DeBeers diamond stockpile, Harry Oppenheimer, son of DeBeers Chairman Ernest Oppenheimer, requested his father if he might go to America to focus on the American consumer- to show them {that a} diamond engagement ring was a ‘psychological necessity’.

From this 1947 journey to the US, Harry and the promoting company NW Ayer created the slogan that will go on to be voted promoting ‘slogan of the century’ by Promoting Age journal – A Diamond is Without end. And this modified the foundations of romance perpetually.

 

She added: ‘While all jewelry is particular, the engagement ring is a one off for every relationship.

‘A lot is represented on this merchandise of jewelry, so feelings think about massively.’

How do I discover the proper diamond? 

Laurie stated: ‘With diamonds, there are over 16,000 variables of what one diamond can be- and this isn’t even factoring in carat dimension!’

In the meantime she revealed how buyers can often manoeuvre the worth of the diamond.

She stated value usually is determined by altering classes relating to color, which ranges from D to Z or readability, from Internally Flawless to Pique. 

Laurie defined how usually purchasers find yourself choosing between readability and color as a way to discover the proper diamond for the most effective value.

She stated: ‘In the event that they moved away from D color on the color chart, D being the most effective color grade for a diamond, which means colourless, they will buy extra diamond for his or her cash.

‘In the event that they modified readability grade- they might once more get extra diamond dimension for his or her cash.’

She went on to elucidate there have been additionally different kinds of parameter obligatory when seeking to purchase various kinds of ring.

She stated: ‘We then have reduce parameters – EX, VG, G, F . These parameters, if reduce nicely, ship the glint, fireplace and brilliance. 

‘Reduce poorly, the aspects don’t line up and lightweight then doesn’t get bounced again out the highest of the diamond known as the desk.

‘This implies the diamond doesn’t sparkle as a lot as a nicely reduce diamond.’

She defined {that a} diamond ‘reduce poorly’ can imply it ‘loses 35 per cent of the diamond’s worth.’

She is a graduate of the DeBeers Institute of Diamonds and is an on air Diamond Expert for QVC UK since 2007 (pictured on QVC)

She is a graduate of the DeBeers Institute of Diamonds and is an on air Diamond Skilled for QVC UK since 2007 (pictured on QVC)

Is it price shopping for a hoop from one of many massive jewelry manufacturers? 

Laurie defined that many individuals covet a hoop from massive jewelry manufacturers, like Tiffany’s or Harry Winston.

She stated that may additionally make a distinction to the general price of the diamond.

Laurie revealed: ‘Not solely do newly engaged brides need a ravishing diamond, in addition they must take care of buying from a branded jewelry home, or non branded. 

‘This may not look like a lot of a call, however when you have at all times coveted a Tiffany ring, or Harry Winston- nicely then we should issue within the uplift in value for branding, and that coveted T or HW field.

‘So, how a lot is that blue field price to you?’

Laurie is a private client jeweller with a GIA Certificate of Diamond Grading and IGI Pearl Grading credentials and 35 years in the diamond and jewellery industry

Laurie is a non-public shopper jeweller with a GIA Certificates of Diamond Grading and IGI Pearl Grading credentials and 35 years within the diamond and jewelry trade

How can I guarantee I keep inside my finances?

The diamond knowledgeable additionally revealed it may be straightforward to get swept away within the pleasure of the proposal – and in the end overspend on the ring.

She defined that when the engagement ring is bought, the younger couple want to make sure it matches inside their finances expectations from the outset.

Laurie revealed that may usually change over a prolonged time frame – and the ring ‘must replicate the success stage of the couple’ on the time.

She stated: ‘Clearly when buying an engagement ring, as with every purchase- a home, automotive or vacation, a shopper wants to remain inside their finances. 

‘It’s so straightforward to get caught up within the second of getting engaged, and in planning a marriage. 

‘A lot of my purchasers come to me with spreadsheets in play- able to map out each greenback/or pound spent- and infrequently I’ve been requested for his or her recommendation on the marriage planning!’

Laurie said she has been 'extremely fortunate' to lecture on luxury cruise lines about this 'fascinating industry' whilst sailing around the world to exotic locations

Laurie stated she has been ‘extraordinarily lucky’ to lecture on luxurious cruise traces about this ‘fascinating trade’ while crusing world wide to unique places

Learn extra like this…

Is your Valentine’s Day diamond a FAKE? Skilled reveals a easy trick to show your engagement ring is the actual take care of a sheet of white paper and a pen 

A uncommon gem! ‘Flawless’ pink diamond is ready to fetch as much as $35 MILLION because it goes up on the market in ‘Magnificent Jewels’ public sale in New York – weeks after an analogous stone fetched $28 million 

What are lab grown diamonds? And are they BETTER than mined stones? How one can purchase a glittery stone for much less price to your pockets and the planet 

Leave a Reply