Google Analytics (GA4) is a web analytics tool developed by Google that allows website owners to track and analyze their website’s traffic and user behavior. Unlike the previous version of Google Analytics (Universal Analytics), GA4 provides a more advanced and comprehensive approach to data measurement and analysis.
Events are used in GA4 to track user behaviours on a website, such as button clicks, video views, and form submissions. Events can be tailored to track certain actions relevant to your company.
GA4 focuses on user-centric data, which means it gives you insights into user behaviour across devices and platforms, helping you to see how users engage with your website and progress through the sales funnel.
GA4 provides increased reporting tools, allowing you to build custom reports, analyse user activity, and visualise data in a more intuitive and useful manner.
GA4 analyses user behaviour using machine learning to provide insights into how to enhance website performance and user engagement.Cross-domain tracking: GA4 allows you to track user behaviour across various domains and subdomains, giving you a complete picture of the user experience.
Enhanced privacy: GA4 is more privacy-focused, with features such as enhanced consent mode and data retention restrictions to assist you in complying with data privacy standards.
To get started with GA4, you will need to create a new GA4 property in your Google Analytics account and add the GA4 tracking code to your website. Once set up, you can start tracking user behavior and analyzing your website’s performance using the GA4 reporting and analysis tools.
