Candace Cameron Bure made headlines final yr when she spoke out about how her new community Nice American Household (GAF) would maintain “conventional marriage on the core” of its programming. Her feedback sparked a flurry of responses from Hallmark stars, together with Fuller Home co-star Jodie Sweetin, reportedly had a kerfuffle with Bure after the feedback went viral. The actress has maintained a outstanding place on the firm and backlash has died down in latest months. Now, head honcho Invoice Abbott appears to be distancing himself from what was stated throughout the vacation season final yr.
There’s been a lot stated concerning the instructions the 2 romance film networks have been entering into over the previous yr. A so-called “tradition battle” has been setup at Hallmark and GAF, with the previous nabbing among the latter’s stars. Hallmark has tried to dive deep into range, specializing in romances amongst individuals from totally different backgrounds and giving extra voice to LGBTQ tales. GAF has introduced extra custom and spiritual ideas into its storytelling, an concept Abbott has likened to avoiding divisiveness.
Not too long ago, in an a wide-ranging interview, Abbott was requested about how issues are going and extra for the community because it continues to develop. Amidst this, Selection requested the previous Hallmark CEO to answer the backlash relating to Bure’s feedback, and he defined the largest “misconceptions” he feels are on the market.
Nicely, I feel it’s twofold. One is that family-friendly content material is milk toast and isn’t entertaining, and that it is rather formulaic. We are able to put that within the field over right here, and I feel different locations proceed to show that and do it effectively. I feel additionally that we’re for all individuals. We’re for only a sense of affection and peace on the planet, and we’re deeply dedicated to inspiring and uplifting. Life is difficult sufficient. We don’t want extra divisive conversations, or to create extra boundaries. We simply need all individuals to embrace the expertise of Nice American Media and really feel entertained by the content material that they see, the expertise that they see on display screen and the quantity of dedication that we now have towards elevating the bar on this area, and making it prime quality.
In line with the GAF CEO, the community is avoiding “divisive conversations” with its content material, which has attracted loads of consideration by the media, but additionally from some stars. The truth is, a slew of Hallmark stars have left for GAF over the previous yr+ and now each networks have upcoming Christmas films coming down the pipeline.
GAF Nonetheless Loves Having Candace Cameron Bure On Board
Bure has beforehand defined why she exited Hallmark, and whereas Invoice Abbott says that Bure shouldn’t be the driving drive behind the community, its primary tenets and its viewers, he does acknowledge that having Bure and different authentic expertise on board has been useful. He additionally stated within the interview:
We’re completely blown away by Candace’s style, judgment and talent. Her total information is manner past what our expectations have been, and we at all times knew that she would contribute to what we have been doing in some ways, however by no means on the degree that she does. She works more durable than any human being on the planet. She’s watching content material, she’s studying scripts, she’s weighing in on forged, and she or he has contacts, fairly frankly, that a few of us don’t. Given her size of time within the enterprise and her expertise, she’s been simply completely spectacular. She’s been higher arguably for us organizationally, behind the digital camera, then she is even in entrance of the digital camera, to offer you an concept of how good she is. She’s actually particular, and never many individuals could be in entrance of the display screen and performance in that function and do it in a really sincere, real manner that’s actually simply well-intentioned and for the group.
It’s not simply Bure both who has led the cost for expertise at GAF, although she does have the extra honor of being on board as Chief Content material Officer for the corporate. He additionally cited skills like Jen Lilley and Danica McKellar as having an affect on the model. All three ladies previously produced initiatives at Hallmark. McKellar has additionally responded to the backlash over the feedback.
