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Threads’ new hashless tags have opened the door for the silliest type of trolling

Final week, Meta lastly rolled out searchable tags for all customers on Threads, its microblogging Instagram offshoot, and customers are profiting from a design quirk for a little bit of dumb enjoyable. Threads’ “matter tags” are rather a lot like hashtags, however not totally the identical. For one, there’s no hash (#). They’re additionally in a position to comprise areas, which means the tags can learn like regular phrases slightly than a bunch of phrases smashed collectively, as has lengthy been the norm on Twitter/X and the like. Identical to regular hashtags, although, they’ll be highlighted in blue and hyperlink out to different posts containing that tag.

It’s fairly fundamental stuff… which makes the effectiveness of the brand new prank really feel all of the extra absurd. It goes like this: somebody creates a Threads publish, ideally with loads of textual content, then slaps a “Present extra” tag on the finish, seemingly in the midst of a phrase or sentence. You, the unwitting sufferer, will then click on “Present extra” anticipating to see the remainder of the publish, however — shock! — it’ll as a substitute direct you to the web page for that tag. You may as nicely have been Rick Rolled.

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A Threads post with a lot of text, ending with the

@freezydorito/Threads

I’ll admit it, I received received. Some customers, bless their hearts, have even commented saying they fell for it a number of instances, considering it was a bug. The primary occasion could be traced again to Threads person @freezydorito, who in keeping with their very own bio {and professional} pages truly works for Meta.

So simple as it’s, the trick works so nicely as a result of it completely duplicates a UI factor we’re already so used to seeing. Ought to or not it’s a lifeless giveaway that the textual content is a blue hyperlink? Probably not, as a result of that’s precisely the way it’s at all times seemed on X. Even on Fb, the choice to increase a publish is offered as a grey “See extra” hyperlink. It’s been some time since I final fell for one thing so foolish on-line, as a result of I usually belief nothing, and it momentarily threw me again to a a lot goofier time on the web.

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On Threads, my For You feed is already a cursed area stuffed with unhealthy suggestions, and since I interacted with the “Present extra” tag, I’ve now seen a minimum of three dozen of those posts. I’d say that this gag isn’t prone to survive past the week (idiot me twice, et cetera), however my timeline remains to be peppered with new customers posting issues like “What’s Threads?” each different day who’re simply ripe for the selecting. Threads additionally simply launched in Europe at present, which implies there will likely be a lot extra unsuspecting customers piling in. Let’s have a look at how lengthy it takes for Meta to implement a tweak for this one.

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