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Inside BlackBerry’s Restricted-Sequence Makeover—And Wild Oscar Marketing campaign

Critics admired Johnson’s earlier options The Dirties and Operation Avalanche, however the director can see now why they didn’t meet as a lot consideration. “My different movies have been experimenting with type in a serious means,” he says. The response to BlackBerry “taught me very, very clearly that my work with actors is extra necessary than the rest I used to be experimenting with.” The movie maintains a spontaneity and immediacy; you are feeling the director’s exploratory nature behind the digital camera. However the telling of the story was, by his requirements, simple. This time, he landed on the performances, particularly Howerton’s, because the aspect to run wild—and run wild they did.

The consequence, as Johnson continues to speak about BlackBerry months after its launch, speaks for itself. “I’m nonetheless surprised,” he says. “I’m amazed that individuals are nonetheless speaking in regards to the film.” He finds himself adjusting to the meet-and-greets with voters and trade heavy-hitters; he’s not used to the glitz and glamour, nor administrators he admires—in a handful of circumstances, administrators who straight influenced BlackBerry—“speaking to me as if I’m an authority on this fashion of filmmaking, which is in my head so laughable as a result of I’m like, ‘Guys, I actually have simply stolen all this from you.’” The reward undeniably feels good, however he is aware of to not let that feeling take over.

“The extra time you spend going to festivals, going to most of these self-congratulatory occasions, or celebration-style screenings, that’s time that you simply’re not working in your subsequent mission—and so, be very cautious,” Johnson says. “Though I’m within the midst of an awards marketing campaign for my final film, I’m nonetheless in a diesel-smelling cell residence sleeping in a bunk mattress making an attempt to cross the nation as quick as attainable.”

Out of this whirlwind, Johnson plans on carrying the acknowledgment from his friends that he made good work. “It makes me really feel like I’ve been invited to the grownup desk for the primary time in my life,” he says. “Yeah, it’s been the largest change in my grownup life by far.” He remembers, as he says this, that Hollywood awards are in truth a peer-driven metric. Then he recollects Sally Subject’s legendary Oscars acceptance speech. “What’s it? ‘You’re keen on me, you actually love me,’ or ‘You want me’ perhaps?” he asks. (Getting hotter!) “It’s emblematic of what truly is occurring—that, ‘Oh, I slot in, I belong.’ I simply realized that. I simply realized what that line meant, and it’s so stunning.”

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